iSIMPLY is an innovative learning model that aims to provide a platform for interaction between social media marketing professionals. Knowledge from their interactions will be extracted and used to create learning materials.
iSIMPLY creates an innovative social media collaborative learning model and associated e-environment where the use of social media tools will enable social media marketing professionals to interact. Meanwhile, the system extracts knowledge from this interaction which will later be structured and reused as training content, in an effort to help the new wave of social media marketers understand the potential of social media as a direct marketing tool. Thus, apart from introducing innovation in using advanced knowledge representation, discovery and extraction tools from user generated content in social media applications for the purposes of feeding e-training services, iSIMPLY will enable the acquisition of social media marketing skills.
Upon the project’s completion, the social media learning model and integrated e-environment will be valuable assets for social media marketing specialists to understand, reach and communicate with consumers in online social communities. At the same time, it will provide best practice cases for advancing existing learning and training processes.
More concretely, the project objectives are as follows: